RATING: 8 / 10
Genre: R&B, Hip-Hop
Songwriting: 7 | Music: 9 | Vocals: 8
Location: Brooklyn, NY
For fans of: The Weeknd, Bilal, Phonte (Little Brother)
In an industry rife with copycat artists and uninspired songs that disappear into obscurity faster than they were created, Brooklyn duo Cool Company (CC) glides in with something a little different. While there is nothing new under the sun, CC does offer some “fresh air” to break the monotony in music these days. Similar to artists like The Weeknd, Cool Company brings an R&B and Hip-Hop sound that bridges the divide between underground and mainstream via their new EP, Summer Daze.
The duo opens Summer Daze with their best track, “Sunrise” (featured on The Miews show), an ode to those who dream bigger than their detractors. Pulling from the sound of great soul artists like Bilal, Maxwell, and D’Angelo, Cool Company delivers a pretty dope song that will make a true soul music fan feel like everything is copacetic and right with the future of their beloved genre. Compared with the rest of the EP, the music on this particular track is by far Fat Matt’s best work. Having worked with some of the most successful artists in the R&B and Hip-Hop genres, I found Matt’s work on “Sunrise” to be very well structured, for the most part. My only issue with the composition is the bridge/b-section, because it deflates an incredible groove down to just a kick, snare, and semi-verbed 808 clap behind a dull baritone talk vocal by the duo’s front man, Cool Yan.
From a songwriter’s perspective, “Sunrise” is very inspirational if you can decipher what Cool Yan is saying; which is both a good and bad thing, depending on who you are. What I mean is, most young listeners today may have to actually read the lyrics to completely follow Yan’s message. This is a bad thing since today’s fans are not like those of us who grew up reading album cover art and studying lyrics. From my 22 years of experience in this game the worst thing an artist can do is make a pop music fan think while listening because, it usually causes a disconnect that results in a mainstream hit that never made it. But on the good side, music fans who appreciate thoughtful lyrics sung by good vocalists will be able to connect with this song a lot faster.
In addition to “Sunrise”, tracks like “Simple Things” and “Overload” help to round out this Summer Daze EP nicely. For the most part, I dug the unique angles that Cool Yan and Fat Matt took to express themselves creatively in their music. I can definitely see Cool Company becoming a household name among soul music fans who love and enjoy the intricacies of a genre that still has mainstream appeal despite its relatively small following.